So, a lot of times when I’m sitting down with a new client, they express confusion over what a brand really is.
Is the word interchangeable with a logo? How do you “get” a brand? If you have a logo, then do you have a brand?
Around New Year’s, people inevitably start posting about their #yearinreview and offering their reflections on their growth, change, and goals. This year I was reflecting on the decision I made a year ago to step outside of an organization I had been with for the past decade– and to take what had once been a “side hustle” into a full-time business of working with clients. It was exciting, painful, humbling, stressful, freeing, and ultimately the best decision I made in 2019.