Kim’s personal style is adventurous and trendy, so clearly her namesake brand needed to reflect her fun personality! We decided to base “Miss B” off the O.G Miss B; I drew Kim riding on a typical Vietnamese scooter, loaded with ingredients for her famous banh mis!
Kim needed Miss B’s truck to stand out in a crowd, so I opted for bright contrasting colors to draw attention and highlight the Miss B mascot. To emphasize her Eastern/Western roots, Miss B is positioned heading from the Eastern rice paddy fields into the city of Denver, with the purple Rocky Mountains peeking over the western horizon.
I designed Miss B’s website to be simple and mobile responsive; it provides fast access to her truck schedule, her menu, and her contact info. It also features mouth-watering shots of her menu and details on her pricing and catering options. Her integrated brand colors are lively and vibrant, mimicking her rainbow-colored food!